Keyword research is hard.
There’s not really a good shortcut for it, because at the end of the day, you need to put the work in to find out what keywords people are using to find things on the internet.
You need to know how to find those keywords, and that’s what this post is going to be about. I use several ‘secret’ keyword research tools to get the edge with my content and create things that people not only WANT to find, but also that competitors maybe haven’t tried yet.
Social media continues to be a fantastic tool for businesses to promote their products and services, but it also continues to become increasingly crowded. For this reason, it can often be incredibly difficult to get your message out in front of the relevant audience without spending money on paid advertising.
SEO and PR are historically two very separate concepts that have moved closer together in recent years. These are now two business strategies that should generally always go hand in hand when considering the digital success of a company. A comprehensive SEO strategy will always compliment a PR campaign, and vice-versa.
A comprehensive search engine optimisation strategy continues to be important for the success of your business. If you are managing your own SEO in house then it is a great idea to use some of the many online tools at your disposal in order to enhance your efforts. Some SEO tools can be quite expensive and therefore deter smaller companies from wanting to use them.
As the popularity of social media for marketing has boomed, some marketers have become guilty of neglecting other more traditional methods. In some instances this can be seen to be a positive move, as social selling can be successful with a low budget. However, several more traditional marketing methods are still relevant and worthwhile in todays crowded digital world.
Millenials are arguably the largest demographic of online spenders at this time. People who fall into this category have been introduced to the internet as they have grown up. They are also now at an age where employment is the norm over education. This means that they have more money to spend than other groups and are turning to the internet in increasing numbers to do so.