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How to Keep Your Link Building Relevant

Screen Shot 2016-04-02 at 15.05.09The concept of link building has evolved dramatically over the last few years. Although it was at first a practice that focused primarily on quantity over quality, it is now a much more complex procedure that relies on a solid strategy. This change over time is all thanks to Google’s Penguin algorithm which determines the quality of links.

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Social Media Marketing and Millennials

Social Media Marketing and MillennialsMillenials are arguably the largest demographic of online spenders at this time. People who fall into this category have been introduced to the internet as they have grown up. They are also now at an age where employment is the norm over education. This means that they have more money to spend than other groups and are turning to the internet in increasing numbers to do so.

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Pinterest Tools For Marketers

Screen Shot 2016-03-19 at 16.42.49One of the most exciting aspects of a social marketers job is discovering new tools that will make their lives easier and their results better. Each social platform has its own set of tools and choosing which ones to use and which ones to ignore is all part of the strategy. Experimenting with these tools and their varying options is the best way to see which ones work for you as a digital marketer.

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DuckDuckGo

Screen Shot 2016-03-13 at 12.38.53DuckDuckGo is a relatively new search engine that is making waves in the world of organic search. This private engine has experienced massive growth since its birth a few short years ago. You may be asking yourself why you should be concerned with this search engine. After all, Google continues to dominate the market. However, experts predict that an ever growing chunk of your website traffic will be coming from this search engine soon.

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How to Succeed With Social Selling

Screen Shot 2016-03-06 at 13.18.56Selling your products or services on social media, or social selling for short, has increasingly become an effective way to make sales over the past few years. As more and more people spend more and more time surfing their social networks, the potential to sell to these people grows. When you approach this way of making sales, it is important to remember that becoming successful is a gradual process, just like every other method of doing so.

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Social Media Benefits for Businesses

Screen Shot 2016-02-28 at 14.08.32As time goes on, the number of businesses that are not using social media continues to decrease. Everyone is getting wise to this fantastic way of promoting themselves and creating fresh leads and sales. If you are among the small number of business owners who are still wondering why they need social media for business, then let’s take a look at some of the simple answers to that question.

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