The rate at which social media continues to develop is even astounding the experts. For the most part, the popularity of online networks shows no sign of slowing. It is fair to say that it is changing the way many of us live our day to day lives and is consuming an increasing amount of our time. Some people are quick to label social media as an addiction, and of course in the case of some users they are correct. You can’t walk down the high street or sit on the train without seeing one or more of the people around you absorbing information from their online social networks. But what is it about this technological advancement that has got us so hooked?
Facebook have recently launched their Instant Articles service which allows people all around the world to publish content directly onto the social platform. The purpose of this service is to allow publishers to create interactive articles that provide an immersive reading experience for Facebook users. Facebook’s intentions with this new service are to connect their users with the content that they enjoy while also giving greater control to publishers.
The concept of link building has evolved dramatically over the last few years. Although it was at first a practice that focused primarily on quantity over quality, it is now a much more complex procedure that relies on a solid strategy. This change over time is all thanks to Google’s Penguin algorithm which determines the quality of links.
One of the most exciting aspects of a social marketers job is discovering new tools that will make their lives easier and their results better. Each social platform has its own set of tools and choosing which ones to use and which ones to ignore is all part of the strategy. Experimenting with these tools and their varying options is the best way to see which ones work for you as a digital marketer.
DuckDuckGo is a relatively new search engine that is making waves in the world of organic search. This private engine has experienced massive growth since its birth a few short years ago. You may be asking yourself why you should be concerned with this search engine. After all, Google continues to dominate the market. However, experts predict that an ever growing chunk of your website traffic will be coming from this search engine soon.
Selling your products or services on social media, or social selling for short, has increasingly become an effective way to make sales over the past few years. As more and more people spend more and more time surfing their social networks, the potential to sell to these people grows. When you approach this way of making sales, it is important to remember that becoming successful is a gradual process, just like every other method of doing so.