Blogging is not only a great way to promote your ideas, opinions, products and services – it is also a great way to drive traffic to your website. However, as more and more people embrace this concept, it becomes increasingly difficult to gain the attention of prospective readers.
The rate at which social media continues to develop is even astounding the experts. For the most part, the popularity of online networks shows no sign of slowing. It is fair to say that it is changing the way many of us live our day to day lives and is consuming an increasing amount of our time. Some people are quick to label social media as an addiction, and of course in the case of some users they are correct. You can’t walk down the high street or sit on the train without seeing one or more of the people around you absorbing information from their online social networks. But what is it about this technological advancement that has got us so hooked?
The misconception that off-page SEO is all about links is a popular one amongst marketers who don’t strive to stay up to date. Making an effort to create a comprehensive and varied SEO strategy is the only way to see results in 2016. Although on-page SEO is of course important, Google also places a lot of emphasis on the things that happen away from your website. It is true to say that Google won’t give your site any visibility in the search engines if you have zero links pointing at it, but once you have gained some momentum in this area then it’s time to do more.
As annoying as you may think social media adverts are sometimes, there is no denying that developments in targeting options are making them all the more relevant to you as a customer. Digital marketers make no secret of the fact that social media platforms are a fantastic place for them to promote the products and services of their clients. However, this isn’t where the benefits of social media between businesses and customers end. With a well managed social media presence, the potential for amazing customer services exists. Not only is customer service important for retaining existing customers, but when done properly and publicly on social media, it also has the potential to bring in new business.
The wide world of content marketing is continuing to grow in complexity as competition becomes much more prevalent. With more and more companies, organisations and individuals jumping on the content marketing wagon, there is a massive abundance of content available to everyone online. This means that drawing attention to your content can be tricky and you really need to make an effort to stand out from the crowd and capture the attention of your audience. There are over 170 million websites in existence around the world, therefore it is easy to see why earning interest can be a long process.
Getting visual with your marketing efforts is a great way to heighten engagement and really catch the attention of your followers and potential customers. However, simply posting pictures isn’t enough if you are trying to drive sales – even if they are high quality, interesting images. There must be a story, a selling point or some kind of call to action in order for these images to help with sales. If you are running short of ideas when it comes to your photo post ideas then allow me to inject some fresh enthusiasm into your marketing strategy!