Gaining a strong following when it comes to social media is no easy task. With so much competition and other causes clogging up people’s news feeds, it can be extremely difficult to get your voice heard. However, holding onto that following once you’ve established it is also no walk in the park. Recent research has suggested that the average American now spends more time on social media than any other online activity. That includes, gaming, checking emails and just generally surfing the web. The majority of business owners have already realized this and are spending much more time and effort developing their brand in this arena.