Getting Started with Visual Marketing

If you’re one of the many businesses that has figured out how important content marketing is for your website, then it is also likely that you understand the importance of visual marketing. Creating great original content is a fantastic way to drive traffic to your website and to encourage others to share that content for you. However, making that content visually appealing can go a long way to getting that content out in front of a much wider audience. We only have to look at Pinterest to see just how successful visual marketing can be!

The benefit of making your content visually appealing, both in the article itself and when you are presenting it on social media, is that people are much more likely to notice it. If your post sticks out as a user is scrolling through their seemingly endless news feed then they are much more likely to click on it and read your content. Connecting a graphic to your writing also helps it to become more memorable and if something looks good then people will be more inclined to share it with their friends.

There can be many obstacles to producing high quality content in terms of its visual appeal. For example, having a low budget can mean that you don’t have access to a database of useful graphics. Time limitations can also mean that you don’t have the time to create your own from scratch too. Similarly, a lack of skills or software can prevent you from being able to create the amazing visuals that you can see so clearly in your imagination! Finding ways to overcome these obstacles might be difficult but if you want to make an impact then it is important to do so!

If you want to start creating visual content but don’t know how to get started, then beginning with simple infographics is a great way to go. The best infographics present an adequate amount of data in a concise and organised way that is still attractive. Once you have collected the information that you want to present, you should break it down into sections and then place it in a logical sequence. If you have a talented in house designer to then take this information and create the infographic for you then that’s great! However, if you do not have this kind of help then it is perfectly possible to do it yourself! If you are a dab hand at Photoshop then you will have no problems but you can also try using online software, such as Piktochart, to get you started. This is incredibly easy to get the hang of and you will soon be creating gorgeous infographics to post alongside your articles!

Infographics are of course just one way to make your content more attractive and there are many more ways that you can win in this way. Remember to keep checking our blog for more tips on this topic!

By Alix Jones

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