Revamp Your Strategy for Social Media Success
These days the majority of business owners understand the potential benefits of a solid social media presence. It has become increasingly common for businesses to hire someone to manage their social media activity in-house rather than outsourcing it to professional agencies. When social media is approached in this way it opens up far greater possibilities for the entire company to work together and for creativity to flow.
When it comes to the ROI of social media activities, it is fair to say that different companies have of course experienced varied rates of success. Many companies are now gaining a large portion of their business from customers they have accrued through social media. Similarly, many companies are investing a lot of time and resources into social marketing without reaping the rewards.
If your company is one of the ones that isn’t doing so well with this innovative marketing method then there are certain things that you should investigate.
One of the mistakes that businesses make is focusing too much of their time trying to build a huge following. Building a natural following of people who have a genuine interest in your products or services will take years. If instead you focus on delivering high quality customer service and delivering the best possible product or service for each of your customers, then the rest will follow in time.
Another reason businesses are missing out on the potential of social media is that they are forgetting that it often needs to be approached much in the same way as traditional PR. If you are trying to push a product then speaking to relevant people who already have a large following is a great place to start. It’s not unreasonable to assume that they’ll be more than happy to promote your product for you as it will be of some benefit or interest to their followers. Social platforms are, by nature, social places so don’t be afraid to connect and network with people!
Paying attention to your analytics is of the utmost importance. If you’re not checking in on your data then you’ll have no idea what’s working and what’s not. Use the amazing tools at your disposal to better understand your audience and then you will be equipped to serve them more effectively. This data will also give you an insight into the best time to post and the best type of content to post depending on engagement rates. Remember, it’s important to collect a large amount of data before making any changes to your strategy – we’re talking months as opposed to weeks.
If you have an existing social media strategy and it’s not been performing too well then take the time today to check in on it. Try to understand what’s not working and what you can do better. The time that you might spend readjusting your ideas could prove to be fantastic for the future of your business!
By Alix Jones