Though the reliance on brick-and-mortar establishments is never likely to cease, the increasing prevalence of websites for company promotion is becoming hard to ignore.
The first port of call for many consumers and companies for information on any product or service is likely to be online. According to leading marketing experts, a huge 91% of adults using the internet are using search engines to find information. With statistics like this, it’s clear that having a web presence is extremely important for business success. Doing a bit of online PR can make revenues soar, simply because a company’s client base is extended to cover the entire globe. Anyone can access the company’s offerings with the click of a button, and this ease of access is proving to be the way of the future.