As annoying as you may think social media adverts are sometimes, there is no denying that developments in targeting options are making them all the more relevant to you as a customer. Digital marketers make no secret of the fact that social media platforms are a fantastic place for them to promote the products and services of their clients. However, this isn’t where the benefits of social media between businesses and customers end. With a well managed social media presence, the potential for amazing customer services exists. Not only is customer service important for retaining existing customers, but when done properly and publicly on social media, it also has the potential to bring in new business.