The process of managing reputations online has been in existence ever since the first websites began to offer review services. As the potential to review a company, brand or place online becomes more prevalent, so too does the need to manage these services in order to preserve a reputation.
There are an increasing number of companies offering this service and it goes without saying that the results provided by each vary in quality. As the concept of search engine optimisation has evolved, so too has the need to constantly stay up to date on best practices. If you employ the services of an online reputation company who are using outdated techniques then you could actually end up doing more damage to your online reputation.