The social media boom has brought customers closer to businesses than ever before. If you have purchased a faulty product, want to complain about a service or simply want some advice or technical assistance with something you’ve bought, then having access to somebody who works in this department is essential. However, historically this hasn’t always been an easy process which has inevitably left many people frustrated. Thanks to our ever-evolving digital era, it’s now possible to have real-time conversations online with the relevant person of a company. That’s a dramatic change from writing letters or spending a large amount of time on hold to reach someone by telephone.