It has been said the PR industry is starting to show a resemblance to the economy in America. That is, those at the top are continuing to thrive and make huge profits whereas the smaller firms are being squeezed out. That’s not to mention those who fall somewhere in the middle of this spectrum, numbers of which are declining.
It is becoming evident that PR is divided into three separate areas of specialty. Those are Advocacy PR, Traditional PR and Social Media PR, the latter option of course being a relatively new emergence in the digital world. There are of course firms that are able to provide all three of these services but in order to do this effectively, they will have invested a great deal of time and resources in becoming experts in each field.