The rate at which social media continues to develop is even astounding the experts. For the most part, the popularity of online networks shows no sign of slowing. It is fair to say that it is changing the way many of us live our day to day lives and is consuming an increasing amount of our time. Some people are quick to label social media as an addiction, and of course in the case of some users they are correct. You can’t walk down the high street or sit on the train without seeing one or more of the people around you absorbing information from their online social networks. But what is it about this technological advancement that has got us so hooked?