Tools for Improved SEO
A comprehensive search engine optimisation strategy continues to be important for the success of your business. If you are managing your own SEO in house then it is a great idea to use some of the many online tools at your disposal in order to enhance your efforts. Some SEO tools can be quite expensive and therefore deter smaller companies from wanting to use them.
In the following article we are going to address some low-cost or free SEO tools that are generally simple to understand and use in your campaigns. Remember, if you have any questions about your SEO strategy, or you want to outsource this aspect of your digital marketing to a professional agency, then you can get in touch with us to discuss your needs.
SEO Quake Toolbar
This tool has been around for years and is a quick and simple way to instantly observe the metrics of a website. With this toolbar you will be able to see information relating to website traffic, social shares, links, on-page optimisation and much more. It is completely free to download from the SEOquake website.
Your social media strategy will compliment your SEO efforts and Hootsuite is a great tool for social media management. With this tool you are able to schedule your social updates across several platforms. This is very useful for saving time each day and also for ensuring that you do not neglect any of your social platforms. Hootsuite also allows you to collectively view the feeds of all of your social accounts in one easy to access place. You can get started with a free Hootsuite account and then upgrade if you need to use the professional features.
Google Trends is a great way to monitor changing trends of search volumes. If you work within an industry that is quite volatile when it comes to demand and competition, then it is always a good idea to try and stay one step ahead. Being aware of what people are searching for, and how these behaviours are changing with time, will help you to maintain a profitable marketing plan. Head to Google Trends to get started with your research now.
Tools for SEO productivity and efficiency continue to be developed around the world and there are several fantastic options on the web already. As a marketer, it is essential that you strive to find the tools that work best for you and continue to research new and exciting options that could further benefit your business.
By Alix Jones