Keyword Research Tools for SEO

July 29, 2020

Keyword research is hard.

There’s not really a good shortcut for it, because at the end of the day, you need to put the work in to find out what keywords people are using to find things on the internet.

You need to know how to find those keywords, and that’s what this post is going to be about. I use several ‘secret’ keyword research tools to get the edge with my content and create things that people not only WANT to find, but also that competitors maybe haven’t tried yet.

Shouting Louder on Social Media

July 1, 2020

Social media continues to be a fantastic tool for businesses to promote their products and services, but it also continues to become increasingly crowded. For this reason, it can often be incredibly difficult to get your message out in front of the relevant audience without spending money on paid advertising.

The Unity of SEO and PR

June 30, 2020

SEO and PR are historically two very separate concepts that have moved closer together in recent years. These are now two business strategies that should generally always go hand in hand when considering the digital success of a company. A comprehensive SEO strategy will always compliment a PR campaign, and vice-versa.

Tools for Improved SEO

June 3, 2020

A comprehensive search engine optimisation strategy continues to be important for the success of your business. If you are managing your own SEO in house then it is a great idea to use some of the many online tools at your disposal in order to enhance your efforts. Some SEO tools can be quite expensive and therefore deter smaller companies from wanting to use them.

The Importance of Email Marketing

May 21, 2020

As the popularity of social media for marketing has boomed, some marketers have become guilty of neglecting other more traditional methods. In some instances this can be seen to be a positive move, as social selling can be successful with a low budget. However, several more traditional marketing methods are still relevant and worthwhile in todays crowded digital world.

Social Media Marketing and Millennials

May 3, 2020

Millenials are arguably the largest demographic of online spenders at this time. People who fall into this category have been introduced to the internet as they have grown up. They are also now at an age where employment is the norm over education. This means that they have more money to spend than other groups and are turning to the internet in increasing numbers to do so.

The Fuel of Social Media Addiction

April 23, 2020

The rate at which social media continues to develop is even astounding the experts. For the most part, the popularity of online networks shows no sign of slowing. It is fair to say that it is changing the way many of us live our day to day lives and is consuming an increasing amount of our time. Some people are quick to label social media as an addiction, and of course in the case of some users they are correct. You can’t walk down the high street or sit on the train without seeing one or more of the people around you absorbing information from their online social networks. But what is it about this technological advancement that has got us so hooked?

Instant Articles from Facebook

April 18, 2016

Facebook have recently launched their Instant Articles service which allows people all around the world to publish content directly onto the social platform. The purpose of this service is to allow publishers to create interactive articles that provide an immersive reading experience for Facebook users. Facebook’s intentions with this new service are to connect their users with the content that they enjoy while also giving greater control to publishers.

How to Keep Your Link Building Relevant

April 2, 2016

The concept of link building has evolved dramatically over the last few years. Although it was at first a practice that focused primarily on quantity over quality, it is now a much more complex procedure that relies on a solid strategy. This change over time is all thanks to Google’s Penguin algorithm which determines the quality of links.

Pinterest Tools For Marketers

March 19, 2016

One of the most exciting aspects of a social marketers job is discovering new tools that will make their lives easier and their results better. Each social platform has its own set of tools and choosing which ones to use and which ones to ignore is all part of the strategy. Experimenting with these tools and their varying options is the best way to see which ones work for you as a digital marketer.

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