Category: Brand Management

The Continued Importance of SEO Today

February 16, 2015

2856173673_98ab05e317_zAs Google continues to improve their search algorithms the quality of the results presented to users also continues to improve. More than ever the importance of factors external to the website in question are essential to SEO success. These external factors range from an effective and well conducted social media presence to the number of positive reviews the site has received on other websites. There is of course several things business owners can do to influence these things and to therefore improve the standing of their website on the search engines. As this concept of all-round quality has grown, some have questioned the role of an SEO expert within an organisation. It has become apparent that through high quality content, exceptional customer service and a strong social media presence, a business can see its website flourish in the search results with little regards to SEO as a separate entity. However, there are still several things that an SEO expert can contribute to the overall success of any website.

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What is Black Hat Social Media Marketing?

July 23, 2014

Any SEO pro will tell you that the battle between white hat and black hat SEO is a constant and ever evolving one. However, the general consensus is usually that white hat will generally yield stronger results in the long run. Engaging in black hat techniques can bring fast results but the longevity of those results is precarious at best. In the past few years, the concept of black hat social media marketing has been on the rise, with many companies turning to devious tactics in order to promote their brand or business.

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How Brand Management Applies to the Digital Space

June 10, 2014

brand_management_web3For many, the term “brand management” is often used as an umbrella term to encompass all the facets of creating a business identity. Often, companies are left without much explanation as to how to achieve this elusive goal in the online sphere, a problem that is becoming more prevalent as digital takes over business.

Even for those who have created a successful offline identity for their business, the relatively new online space presents previously unforeseen difficulties. What constitutes a brand online? Is it merely an owned website, or is it an expansive social media portfolio? What should businesses be doing to establish their brand position online?

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