Content Marketing Tips for 2016

Screen Shot 2016-01-23 at 12.20.49The wide world of content marketing is continuing to grow in complexity as competition becomes much more prevalent. With more and more companies, organisations and individuals jumping on the content marketing wagon, there is a massive abundance of content available to everyone online. This means that drawing attention to your content can be tricky and you really need to make an effort to stand out from the crowd and capture the attention of your audience. There are over 170 million websites in existence around the world, therefore it is easy to see why earning interest can be a long process.

It can be argued that content is one of the most valuable assets that a business can have. Not only does it serve the purpose of driving traffic to the company website, but it also keeps the customers of that business up to date. Content also works to improve the organic search rankings of a business website, which can prove crucial to bringing in new business. It is because of this extreme importance that content marketers put so much effort into their creations.

Producing great content is a perfect start but there is more to be done if your content is to serve its true purpose and reach its full potential.

First of all, do not be afraid to really invest in your content marketing strategy. Pay more for high quality content that your consumers will find useful and beneficial, as opposed to either paying for cheap, useless content or articles that have no purpose. Take the time to build the best team of writers you possibly can and then allow them to let their creativity flow.

Secondly, make sure you are bringing diversity to your content. Do not simply push out endless articles, but instead use various forms of multimedia in your posts, such as videos, presentations or pod casts. This will also create more interesting posts when you are sharing your content on your social media channels.

Another important thing to consider when creating content for marketing is that you really need to understand your customer base in order to write for them. If you do not know what their needs are then how can you possibly create useful information for them? Research your customer base and reach out to them on social media to truly comprehend what it is they are interested in. These connections will prove essential to the continued growth of your business as well as your social networks.

By Alix Jones