Find Your Customers Through Twitter Visibility

Screen Shot 2016-01-10 at 15.21.49We all know that Twitter is huge. It’s potential as a marketing platform has continued to boom in the past few years and their revenue from advertising persists to be impressive. If you are a business owner and you understand the importance of having a Twitter presence, you may still be left wondering what the best way to find customers on this network is. Simply sending out tweets is not going to drive the optimum level of interaction you need to ensure business success.

Twitter has more than 140 million users and there’s no limit to how many of these people might be interested in what you and your company have to say and sell. So, how can you ensure that you find your customers and how can you ensure that they find you?

First of all, you will need to create the best profile you can that clearly explains your what your company is all about. Your profile should be informative and professional but also have a friendly and approachable tone. Remember, your profile is essentially your landing page for this network and potential customers will use it to determine if they want to know more about your products or services. Your profile must not only be visually appealing but also optimised for the correct keywords that will invite the kind of attention that you want. Always use the company name and logo in your profile, as well as a direct link to your company website.

Searching through user bios is a great way to find people who have directly expressed an interest in your products or services. For example, if you are selling golfing holidays then searching for associated terms, such as ‘golfing’, will lead you straight to people who might be interested. You can then follow them and, if they follow you back, you will then be able to send them a direct message explaining what it is your company does. You can even use this opportunity to send them an introductory discount code or offer. You can also search for trending hashtags that are relevant to your business and then get involved in conversations.

The best way to use Twitter is to really focus your efforts is continuos engagement and interaction. When it comes to other platforms, such as Facebook, quality and infrequency are generally favoured over quantity. However, when it comes to Twitter, the best way to conduct your presence is to strive to communicate as much as possible with other users.

Remember, visibility is important and the only way to achieve it is to get involved!

By Alix Jones