How to Get to Grips with Twitter

3374620636_6bdf8fc82b_zEvery business owner knows that they need to use it but a quick browse through Twitter will show you that not every business owner knows how to use it. When it comes to your companies social media, more often than not the smart thing to do is to discover the services of a top-notch social media management professional to cover this base for you.
However, if your budget doesn’t allow for such a service then you may find that you have to do this yourself inhouse. That doesn’t mean that your efforts are going to be less successful, as long as you take the time to understand each platform and realise the importance of effective engagement with your audience.

Some people make the mistake of thinking that understanding and mastering Twitter will take too much time. Precious time that they themselves do not have to spare as they have a business to run. On the opposite side of the scale, some people mistakenly assume that they can figure Twitter out in an incredibly short space of time and put just as little effort into it. Both of these thoughts will be damaging to your businesses reputation in the years to come.

The best way to approach this epic social platform is to put aside a decent amount of time to get to grips with the basics and then learn as you go. Once you know how to use it, you can start tweeting and if your content is interesting enough, then other users will slowly but surely start to discover you. There are of course a few things you can do to help yourself along the way.


We’ve all seen them being grossly overused across the internet and this is a fad that shows no signs of slowing. However, when used appropriately on Twitter, hashtags make your content discoverable by the relevant people. Say for instance you were posting a link to an article your ethical clothing company had just written about vegan shoes, you would also want to add #veganshoes to your tweet. When someone then searches Twitter for tweets about vegan shoes, your tweet has a greater chance of being discovered.


Knowing what’s trending on Twitter each day can be a great advantage to your business. Trending is when a hashtag is being used by a massive amount of people on a particular day. This can be for any number of reasons but the important thing is that it’s a good opportunity to get your voice heard. If the trending topic is somewhat relevant to the nature of your business then you can send out a tweet with the trending hashtag attached. When other users are then searching for this popular hashtag, there’s a chance of your content being discovered.

This should be enough to get you started on your path to Twitter domination but if you want to keep up to date with all the latest tips and advice then subscribe to the Web3 Newsletter and get them directly to your inbox each month.