When it comes to digital marketing, the only thing we can say for sure is that it will always continue to evolve. Although this is also true to a certain extent of traditional marketing, digital marketing has the added consideration of technological developments.
The ways in which we use technology for marketing are constantly changing as new and improved services become available. Staying on top of these trends, whilst also observing best practices and changes in other areas, can be a full-time task. It’s also essential to address customer expectations in a multi-channel way. It is no longer good enough to have a strong presence on one or two platforms; customers expect to be able to find the information they want, when they want it and where they want it.