September 7, 2015

With the huge number of people using Facebook, its potential as a marketing platform is massive. Since 2010 advertising on this platform has continued to grow with over a million advertisers spending over $8 billion already! By moving their budget away from traditional marketing channels to increased social spending, many companies have been able to spend less while earning more! In contrast to Google Adwords, Facebook advertising is comparatively low cost and as opposed to targeting a selection of keywords, you are able to directly target your audience.

Dominating Digital Marketing as a Startup

July 8, 2015

Launching a startup in today’s economy is arguably a very brave move to make. With great amounts of competition in most industries and people still spending carefully as we climb out of recession, trying to establish a new company is certainly tricky business. However, that doesn’t mean that it is impossible to build a successful something out of just an idea plus a whole load of dedication and enthusiasm.

As the prominence of social media and the potential of search engine marketing to make or break a business grows, digital marketing continues to develop in importance. Recent research has suggested that currently only 8% of startups will outsource their digital marketing activities to an external professional agency.

Tag: Adwords

Facebook Advertising for your Business

Dominating Digital Marketing as a Startup