Tag: algorithm

Latest Google Update Rocks Mobile Search Results

May 20, 2015

One week ago, on Tuesday the 21st of April, Google rolled out its latest algorithm update targetting websites that aren’t optimized properly for mobile. This is the first time in the history of the search engine that mobile optimization has been used as a ranking factor. Fortunately for many, news of the update was released far enough in advance that site owners could prepare if they weren’t already mobile friendly.

For a change, Google was incredibly forthcoming with information regarding the update and even released guidelines to demonstrate best practices. These guidelines have helped countless businesses avoid a penalty in this past week. If your site has suffered then it’s certainly not too late to bring it up to code.

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Should EdgeRank Still be Important to Marketers?

July 16, 2014

In the summer of 2013, digital marketing professionals were all ready to declare that EdgeRank was dead. Finished. No longer relevant. Although there was a large amount of truth to what they were saying, the concepts of EdgeRank are still very much alive and well.

For those who don’t know, EdgeRank is the name given to the Facebook algorithm that originally determined what people saw in their news feed. EdgeRank is defined as the sum of Edges in relation to Time Decay, Weight and Affinity.

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A Beginners Guide to SEO

July 2, 2014

SEO ConceptSearch engine optimisation can seem a thoroughly daunting task. Updating the content of a website to make sure that Google and other search engines can accurately find and index it, can seem a huge task, but there are some simple rules for avoiding disaster.

Web3 Consulting has a comprehensive SEO strategy, and our in-depth analysis of exactly how to best present your website goes much further than the tips below. However, bearing these ideas in mind might just help you on your way to best optimising your website.

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