These days the majority of business owners understand the potential benefits of a solid social media presence. It has become increasingly common for businesses to hire someone to manage their social media activity in-house rather than outsourcing it to professional agencies. When social media is approached in this way it opens up far greater possibilities for the entire company to work together and for creativity to flow.
When it comes to the ROI of social media activities, it is fair to say that different companies have of course experienced varied rates of success. Many companies are now gaining a large portion of their business from customers they have accrued through social media. Similarly, many companies are investing a lot of time and resources into social marketing without reaping the rewards.