Blogging is not only a great way to promote your ideas, opinions, products and services – it is also a great way to drive traffic to your website. However, as more and more people embrace this concept, it becomes increasingly difficult to gain the attention of prospective readers.
As we know and arguably love, Google is constantly developing the way their search engine works as well as their many other tools. The latest planned development from Google, in relation to how we use apps, is to make the process of downloading them an afterthought!
So you have taken the plunge and made an effort to understand exactly why your company needs to be utilising social media. You have created a strong presence for yourself and you are engaging with new and existing customers. Having started on your social media journey you may now find yourself wondering what you can do to increase your efforts. The potential for business expansion and success is massive across a range of social media platforms; it is imperative to the digital growth of your company that you grasp the various concepts.
With the huge number of people using Facebook, its potential as a marketing platform is massive. Since 2010 advertising on this platform has continued to grow with over a million advertisers spending over $8 billion already! By moving their budget away from traditional marketing channels to increased social spending, many companies have been able to spend less while earning more! In contrast to Google Adwords, Facebook advertising is comparatively low cost and as opposed to targeting a selection of keywords, you are able to directly target your audience.
