The Latest Trend in Digital Marketing?

iStock_000030025780LargeWhen it comes to digital marketing there is always a new trend or buzzword to keep up with. This week there’s a lot of talk about ‘personalised marketing at scale’. Sounds exciting, but what does it mean?

Personalised marketing at scale is basically being able to reach various audiences with a selection of customised campaigns. This means that instead of relying on one single advert to appeal to everyone, different messages are sent out for different groups of consumers. The experts believe this concept will change the way consumers approach and digest media.

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