Having unrealistic expectations is the most likely reason for disappoint occurring when it comes to a business SEO campaign. However, there are also a range of other reasons why a campaign might not end with the results that you had envisioned. Knowing what to expect, and being aware of what you have to invest to get the results you want, is key to considering your campaign a success.
Geographically, SEO breaks down into three general groups. Those groups are local, national and international. When considering a new SEO campaign, it is essential that you pay close attention to which group you should focus on as you decide how to begin and move forward with your campaign. It is not uncommon to progress from local to national to international as your business and your marketing needs develop. Understanding the components of each strategy type will allow you to better comprehend how much time and resource you should allocate to this aspect of your business.
