Tag: clients

Is Online Profile Management Necessary for Business

April 30, 2014

Image converted using ifftoanyOnline profile management has become a hot topic of digital discussion in the past few years, with the main question on everyone’s lips being whether online profile management is really necessary for businesses. In today’s modern and digitally driven society, a successful online profile has never been so crucial for businesses. Although it can often be seen as just one more facet of brand management, it should be viewed as an entirely separate and necessary process.

In today’s voracious economy, the savvy business owner knows that for his venture to survive, it must be presented in the best light possible to attract new clients and to maintain its current base for an extensive period of time. By controlling the view of their business online, company owners can ensure that they will not lose out on the potentially enormous customer base, who are looking for services on search engine results pages.

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SEO for PR: The Best Way to Get Ahead Online

April 20, 2014

iStock_000016898596SmallPR consultants are constantly seeking new and better ways to access the public and promote their clients. Whilst print is certainly not dying out any time soon, the online world has opened up a whole new opportunity for PR to be successful – or to flounder. To those unfamiliar with the relation between SEO tactics and public relations, the transition from the traditional PR agency methods to the ways of online marketing can be quite daunting.

PR companies are increasingly being required to fulfil multiple roles, that of digital marketer and online specialist, as well as being the typical PR guru. Though most PR experts understand the role of Twitter and other social media in managing a person or brand’s profile, the full range of support that SEO for PR can offer is often overlooked.

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