The Big Impact of Real-Time Technology on Marketing
Many people have not yet heard of what is potentially the next big thing in digital marketing and social media. Real-time video has taken the digital world by storm by offering interactivity on a whole new level.
Platforms such as Meerkat and Periscope allow live video to be tweeted, with the potential to generate a marketing buzz being high. Much like Vine and Snapchat, the attraction of short videos is strong, but the key point of this type of technology is that users can connect to people instantaneously and share in live moments.