Tag: customer service

Social Media and Customer Service

January 31, 2016

Screen Shot 2016-01-31 at 14.01.45As annoying as you may think social media adverts are sometimes, there is no denying that developments in targeting options are making them all the more relevant to you as a customer. Digital marketers make no secret of the fact that social media platforms are a fantastic place for them to promote the products and services of their clients. However, this isn’t where the benefits of social media between businesses and customers end. With a well managed social media presence, the potential for amazing customer services exists. Not only is customer service important for retaining existing customers, but when done properly and publicly on social media, it also has the potential to bring in new business.

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Customer Service and Digital Marketing

December 2, 2014

The social media boom has brought customers closer to businesses than ever before. If you have purchased a faulty product, want to complain about a service or simply want some advice or technical assistance with something you’ve bought, then having access to somebody who works in this department is essential. However, historically this hasn’t always been an easy process which has inevitably left many people frustrated. Thanks to our ever-evolving digital era, it’s now possible to have real-time conversations online with the relevant person of a company. That’s a dramatic change from writing letters or spending a large amount of time on hold to reach someone by telephone.

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