Pinterest is inching ever closer to its vision of allowing users to purchase products directly on the site. The benefits that this will bring to both Pinterest and businesses who utilise the platform for advertising are huge. The web giant currently has over 70 million active users, many of which come to the site for inspiration and ideas in regards to things they are contemplating purchasing.
At the beginning of July this year, Pinterest head of partnerships, Tim Kendall, presented their plans at the MIT Emtech Digital Conference. His presentation allowed those in attendance to gain a better understanding of how this service would work and be implemented.