Should EdgeRank Still be Important to Marketers?

In the summer of 2013, digital marketing professionals were all ready to declare that EdgeRank was dead. Finished. No longer relevant. Although there was a large amount of truth to what they were saying, the concepts of EdgeRank are still very much alive and well.

For those who don’t know, EdgeRank is the name given to the Facebook algorithm that originally determined what people saw in their news feed. EdgeRank is defined as the sum of Edges in relation to Time Decay, Weight and Affinity.

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