Social media has infiltrated practically every aspect of modern day life and it’s no surprise that the elections today are no exception. Politicians have been upping their digital game when it comes to earning votes in the 2015 election. Winning popularity online is useful for spreading the message of a party and its leaders. However, winning online may not necessarily equate to winning in the polls. Before the votes are counted and a new era of UK politics potentially begins, let’s take a look at how our party leaders have performed on their various social media channels.