This visual discovery and storage website has experienced rapid development recently and is still only five years since its birth at the hands of Paul Sciarra, Evan Sharp and Ben Silbermann. Pinterest has evolved from a closed beta site, available to just 5,000 users initially, to a globally accessible site that was listed by Time Magazine in the ’50 Best Websites’ list. Pinterest now has over 300 employees.
By using pinboards, users are able to save images that they find on the web as well as images they have stored on their own devices. Other users are then able to discover these images and save them to their own pinboards. If an image is on the internet then it is possible to ‘pin it’ to Pinterest. There is now the option to share these pins on Facebook and Twitter as they are added to boards.