The business networking event is a familiar scene for professionals in most industries. A busy room is completely full of people looking to spread the word about their business and exchange company cards. Now, however, networking between businesses has been taken into the online sphere, with more companies relying on platforms such as Facebook, Twitter, LinkedIn and others to communicate and connect with relevant people.
It is not just networking between businesses and contacts that has changed; networking with clients and potential customers has also undergone a transformation. With the aid of social media, companies are coming into contact with thousands of potential clients across the globe, and keeping those already in your network up to date with your activities.