SEO and PR are historically two very separate concepts that have moved closer together in recent years. These are now two business strategies that should generally always go hand in hand when considering the digital success of a company. A comprehensive SEO strategy will always compliment a PR campaign, and vice-versa.
The misconception that off-page SEO is all about links is a popular one amongst marketers who don’t strive to stay up to date. Making an effort to create a comprehensive and varied SEO strategy is the only way to see results in 2016. Although on-page SEO is of course important, Google also places a lot of emphasis on the things that happen away from your website. It is true to say that Google won’t give your site any visibility in the search engines if you have zero links pointing at it, but once you have gained some momentum in this area then it’s time to do more.
With every year comes innovative new changes to the way we use social media for a wide range of purposes. 2015 was obviously no exception to this trend and the way that marketers in particular use social media platforms was, in many ways, changed for the better. Conducting business and promoting businesses online has improved vastly during this last year with several exciting developments.
The process of managing reputations online has been in existence ever since the first websites began to offer review services. As the potential to review a company, brand or place online becomes more prevalent, so too does the need to manage these services in order to preserve a reputation.
There are an increasing number of companies offering this service and it goes without saying that the results provided by each vary in quality. As the concept of search engine optimisation has evolved, so too has the need to constantly stay up to date on best practices. If you employ the services of an online reputation company who are using outdated techniques then you could actually end up doing more damage to your online reputation.
Though the reliance on brick-and-mortar establishments is never likely to cease, the increasing prevalence of websites for company promotion is becoming hard to ignore.
The first port of call for many consumers and companies for information on any product or service is likely to be online. According to leading marketing experts, a huge 91% of adults using the internet are using search engines to find information. With statistics like this, it’s clear that having a web presence is extremely important for business success. Doing a bit of online PR can make revenues soar, simply because a company’s client base is extended to cover the entire globe. Anyone can access the company’s offerings with the click of a button, and this ease of access is proving to be the way of the future.
