Tag: public relations

What’s in Store for the Future of PR?

December 13, 2014

PRSEOIt has been said the PR industry is starting to show a resemblance to the economy in America. That is, those at the top are continuing to thrive and make huge profits whereas the smaller firms are being squeezed out. That’s not to mention those who fall somewhere in the middle of this spectrum, numbers of which are declining.

It is becoming evident that PR is divided into three separate areas of specialty. Those are Advocacy PR, Traditional PR and Social Media PR, the latter option of course being a relatively new emergence in the digital world. There are of course firms that are able to provide all three of these services but in order to do this effectively, they will have invested a great deal of time and resources in becoming experts in each field.

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Traditional Networking Versus Online Connections

May 7, 2014

Social NetworkThe business networking event is a familiar scene for professionals in most industries. A busy room is completely full of people looking to spread the word about their business and exchange company cards. Now, however, networking between businesses has been taken into the online sphere, with more companies relying on platforms such as Facebook, Twitter, LinkedIn and others to communicate and connect with relevant people.

It is not just networking between businesses and contacts that has changed; networking with clients and potential customers has also undergone a transformation. With the aid of social media, companies are coming into contact with thousands of potential clients across the globe, and keeping those already in your network up to date with your activities.

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Is Online Profile Management Necessary for Business

April 30, 2014

Image converted using ifftoanyOnline profile management has become a hot topic of digital discussion in the past few years, with the main question on everyone’s lips being whether online profile management is really necessary for businesses. In today’s modern and digitally driven society, a successful online profile has never been so crucial for businesses. Although it can often be seen as just one more facet of brand management, it should be viewed as an entirely separate and necessary process.

In today’s voracious economy, the savvy business owner knows that for his venture to survive, it must be presented in the best light possible to attract new clients and to maintain its current base for an extensive period of time. By controlling the view of their business online, company owners can ensure that they will not lose out on the potentially enormous customer base, who are looking for services on search engine results pages.

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SEO for PR: The Best Way to Get Ahead Online

April 20, 2014

iStock_000016898596SmallPR consultants are constantly seeking new and better ways to access the public and promote their clients. Whilst print is certainly not dying out any time soon, the online world has opened up a whole new opportunity for PR to be successful – or to flounder. To those unfamiliar with the relation between SEO tactics and public relations, the transition from the traditional PR agency methods to the ways of online marketing can be quite daunting.

PR companies are increasingly being required to fulfil multiple roles, that of digital marketer and online specialist, as well as being the typical PR guru. Though most PR experts understand the role of Twitter and other social media in managing a person or brand’s profile, the full range of support that SEO for PR can offer is often overlooked.

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