PR consultants are constantly seeking new and better ways to access the public and promote their clients. Whilst print is certainly not dying out any time soon, the online world has opened up a whole new opportunity for PR to be successful – or to flounder. To those unfamiliar with the relation between SEO tactics and public relations, the transition from the traditional PR agency methods to the ways of online marketing can be quite daunting.
PR companies are increasingly being required to fulfil multiple roles, that of digital marketer and online specialist, as well as being the typical PR guru. Though most PR experts understand the role of Twitter and other social media in managing a person or brand’s profile, the full range of support that SEO for PR can offer is often overlooked.