Social media continues to be a fantastic tool for businesses to promote their products and services, but it also continues to become increasingly crowded. For this reason, it can often be incredibly difficult to get your message out in front of the relevant audience without spending money on paid advertising.
A comprehensive search engine optimisation strategy continues to be important for the success of your business. If you are managing your own SEO in house then it is a great idea to use some of the many online tools at your disposal in order to enhance your efforts. Some SEO tools can be quite expensive and therefore deter smaller companies from wanting to use them.
Millenials are arguably the largest demographic of online spenders at this time. People who fall into this category have been introduced to the internet as they have grown up. They are also now at an age where employment is the norm over education. This means that they have more money to spend than other groups and are turning to the internet in increasing numbers to do so.
The rate at which social media continues to develop is even astounding the experts. For the most part, the popularity of online networks shows no sign of slowing. It is fair to say that it is changing the way many of us live our day to day lives and is consuming an increasing amount of our time. Some people are quick to label social media as an addiction, and of course in the case of some users they are correct. You can’t walk down the high street or sit on the train without seeing one or more of the people around you absorbing information from their online social networks. But what is it about this technological advancement that has got us so hooked?
Facebook have recently launched their Instant Articles service which allows people all around the world to publish content directly onto the social platform. The purpose of this service is to allow publishers to create interactive articles that provide an immersive reading experience for Facebook users. Facebook’s intentions with this new service are to connect their users with the content that they enjoy while also giving greater control to publishers.
The concept of link building has evolved dramatically over the last few years. Although it was at first a practice that focused primarily on quantity over quality, it is now a much more complex procedure that relies on a solid strategy. This change over time is all thanks to Google’s Penguin algorithm which determines the quality of links.
One of the most exciting aspects of a social marketers job is discovering new tools that will make their lives easier and their results better. Each social platform has its own set of tools and choosing which ones to use and which ones to ignore is all part of the strategy. Experimenting with these tools and their varying options is the best way to see which ones work for you as a digital marketer.
Selling your products or services on social media, or social selling for short, has increasingly become an effective way to make sales over the past few years. As more and more people spend more and more time surfing their social networks, the potential to sell to these people grows. When you approach this way of making sales, it is important to remember that becoming successful is a gradual process, just like every other method of doing so.
Blogging is not only a great way to promote your ideas, opinions, products and services – it is also a great way to drive traffic to your website. However, as more and more people embrace this concept, it becomes increasingly difficult to gain the attention of prospective readers.
As annoying as you may think social media adverts are sometimes, there is no denying that developments in targeting options are making them all the more relevant to you as a customer. Digital marketers make no secret of the fact that social media platforms are a fantastic place for them to promote the products and services of their clients. However, this isn’t where the benefits of social media between businesses and customers end. With a well managed social media presence, the potential for amazing customer services exists. Not only is customer service important for retaining existing customers, but when done properly and publicly on social media, it also has the potential to bring in new business.
