If you are in the small minority of people who believed social media was just another fad and not here to stay, then the developments of the past year have more than likely changed your mind. So far in 2015 many new advancements have occurred in the social sphere that have further reiterated the fact that it is not going away. These days practically everyone, businesses and individuals alike, are embracing social media for the benefits it can bring to them. On the business side of things, social media continues to be an efficient tool for driving customers and increasing sales. Whereas on the more personal side, social media is ever increasing the ease and freedom of global communication.