Integrating Marketing for Better Results

shutterstock_124494250It is becoming increasingly necessary for all digital departments within a business to work closely with one another. This is because the transparency with which a company operates is constantly being called into question and if there’s one thing customers respond well to, then it’s the willingness of a company to bear all. This kind of business honesty can only really take place when certain departments integrate properly with each other. For example, although historically SEO was an aspect that was separate from the PR and Marketing departments, it is now essential that these three teams come together to share ideas, knowledge and plans for moving forward.

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