Tag: white hat

What is Black Hat Social Media Marketing?

July 23, 2014

Any SEO pro will tell you that the battle between white hat and black hat SEO is a constant and ever evolving one. However, the general consensus is usually that white hat will generally yield stronger results in the long run. Engaging in black hat techniques can bring fast results but the longevity of those results is precarious at best. In the past few years, the concept of black hat social media marketing has been on the rise, with many companies turning to devious tactics in order to promote their brand or business.

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Stay Safe in the Search Engines and Avoid a Google Penalty

July 9, 2014

Button keypad spam with envelope icon.If you own a business then the chances are that you also have a website to represent that business. In this day and age, not having an online presence can be a serious obstacle to maintaining existing relationships, as well as gaining new customers. When it comes to effectively marketing a business website, one of the first things to consider is how to effectively optimise that website for the search engines. If nobody is able to locate your website through organic search, then you are missing out on a large amount of potential interest. 

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